Project Kickoff

Project approval does not mean committing to a 10-year vision. It means deciding that a direction is worth one serious, bounded bet — and defining exactly what that bet is.

By the end of this chapter, your team should be able to produce a single one-pager that aligns everyone on what you’re building, what you’re assuming, what the MVP must validate, and where the boundaries are.

“We can’t guarantee this seed will become a tree, but it’s worth one serious bet.”