THE AI PRODUCT PLAYBOOKCHAPTER 05 / 06

Official Roll-out

Launch, scaling, and risk control — model the worst case first, then open the doors in stages.

MILESTONE 5
Chapter 05 of 06

Official release is where scale meets risk. The work is to model the worst case before launch, embed risk disclosure where users actually see it, scale in stages with pre-set brakes, and rehearse incident response so the team stays coordinated when something breaks.

Draw the red line: define before launch what triggers a mandatory pause — regardless of how well the product is performing.

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