MVP Launch

An MVP is the smallest real path designed around 1–2 core assumptions, built to determine — under constrained resources — whether further investment is justified.

The goal of this stage is not to launch a product. It’s to validate the riskiest assumptions with the least work, and to come away with a clear basis for the next decision: keep going, or pause and pivot.

In early stages, validate existence and behavioral assumptions first — before testing how much better you are than competitors.